Customer
Getting the right products and services to market is essential for success. But, that requires new tools, techniques, and a conceptual framework to gain a deep understanding of your customers.
Learning who they are, how they make decisions, and which customers will provide the best value to the organization will have a profound impact on your bottom line. Customer driven marketing strategies for profitable growth will help you achieve your marketing goals no matter your industry.
The program entails both the knowledge of conventional core concepts, including using lifetime customer value in marketing planning, developing a unique brand, and understanding distribution channels, as well as a new consumer-centric lens through which to view those concepts. 3C2D will give you the tools you need to create a significant impact for your organization.